As the best of Broadway were honored at the 69th Annual Tony Awards (@TheTonyAwards), the rich community of theater aficionados and fans turned to Twitter to share the experience in real -time.
We, too, decided to join in on the conversation with the formal launch of @TwitterStage, surfacing the best of performance-related conversation from the Tweets people send each day – Tweets about the plays, musicals, ballets, and other experiences where artists take the stage.
On Tony’s night, fans followed along with all of the biggest moments as they happened. Here are the ones that generated the most conversation:
As stars presented the awards, performed, and took away the trophies, viewers chimed in with their reactions and congratulations. Here are the most mentioned individuals from the show:
A major highlight of the Tony’s is to experience and celebrate the medley of shows and talents as they take the stage. Here are most talked about plays or musicals of the night:
Periscope broadcasts from @thetonyawards offered fans an opportunity to transport to Radio City Music Hall for a full view of the live production, from the red carpet to the audience to backstage. The Tony Awards Periscope “Thank You Cam” presented by Porsche, offered a glimpse of candid reactions from honorees straight off of their wins:
The stars also joined in on the Tony’s conversation as they shared their intimate firsthand experiences and reactions with their followers:
Twitter TV activity and reach data for the U.S. market will be available from Nielsen here today at 1 p.m. ET.
Did someone say … cookies?