@NASCAR will wave the green flag on exclusive Twitter, Vine, and Periscope content all week — and of course on Sunday, Feb. 21 for the 58th annual #DAYTONA500. Here’s how you can join the conversation live.
Only on Twitter
To start, make sure you’re following @NASCAR, @NASCARonFOX, and @DISupdates for all the behind-the-scenes action, and jump into the conversation via #DAYTONA500.
To help bring Daytona 500 Tweets to life, we’ve partnered with NASCAR on a new #DAYTONA500 Twitter emoji. Fans can Tweet and join the conversation to bring color to their Daytona Tweets.
NASCAR, teams, and drivers will share some great photos with racing fans all week via a Twitter Mirror. Here are some photos from Media Day:
@NASCAR also had drivers answer questions from fans on Media Day:
Throughout the week, NASCAR’s biggest stars will take you behind the scenes. Be sure to follow @DanicaPatrick, @DaleJr, @JimmieJohnson, and all drivers from this Twitter list.
Be sure to follow all the NASCAR teams.
On Sunday, NASCAR will invite fans on Twitter to race in the first-ever Hashtag 500 for a chance to win authentic memorabilia from this year’s Great American Race. Fans must watch the live race broadcast on FOX and/or follow @NASCAR on Twitter to receive custom hashtags to Tweet with for a chance to win 10 special giveaways. The 500th person to Tweet the hashtag in conjunction with #DAYTONA500 wins the race and will take home a race-used item such as a driver firesuit, helmet, steering wheel, pit sign, gear shifter, or Goodyear tires.
Turn to Moments to catch up on the best #DAYTONA500 content you may have missed. Here’s a recap of Sunday’s qualifying and here’s one from Media Day.
Vine and Periscope
Throughout the weekend, @NASCAR Viners will be on the ground to shoot and create great content related to all the action on and off the track.
@NASCAR, teams and drivers will also be bringing the #DAYTONA500 experience to life through Twitter’s live video platform, Periscope.
#DAYTONA500 and @NASCAR as well as the Twitter logo will live as stencil in the infield at Daytona.
#DAYTONA500 branding will also be on site in the form of a structure built by Twitter in conjunction with Daytona Rising. Here’s what it will look like:
Join the #DAYTONA500 convo today!