Spirit Day is an annual anti-bullying campaign developed by GLAAD that inspires millions of people to “go purple” in support of LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) youth. Each year, people around the world use the #SpiritDay hashtag on Twitter to show support and to take a stand against the bullying that disproportionately affects LGBTQ youth.
This year, we’re proud to officially partner with GLAAD and Major League Baseball (@MLB) to amplify these messages of hope and support that LGBTQ youth desperately need. Beginning on October 20, every time you Tweet with #SpiritDay, a purple custom Twitter emoji will appear so you can engage in conversation and show your support for LGBTQ youth worldwide.
Follow along with @MLB on Twitter to see your favorite teams go purple, and with Billy Bean (Vice President of Social Responsibility & Inclusion with Major League Baseball) as he supports the cause with a special purple #SpiritDay t-shirt at Dodger Stadium before Game Five of the NLCS.
At Twitter, inclusion lives on our platform — it’s where movements form, information is shared, and change happens, all in real-time. MLB shares our commitment to inclusion and equality, and we’re excited to come together in support of #SpiritDay and the values it stands for. Movements on Twitter have given voice to the voiceless and inspired action, and we’re honored to continue to empower these diverse voices and communities to express themselves and connect.