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Twitter and Emaar Partner for Live Stream of New Year’s Eve #LightUp2018

By Twitter PR
Tuesday, 19 December 2017

Twitter and Emaar Properties announced today that they are partnering to live stream the New Year’s Eve festivities in Dubai to a global Twitter audience for the second consecutive year.  

The live show will air on New Year’s Eve, from Downtown Dubai at 11:30 pm GST/2:30 pm EST on the 31st of December and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The live stream will also be accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation.

Emaar will also launch a Twitter Direct Message (DM) experience to assist viewers throughout their New Year’s Eve celebration. Once people send a Direct Message via Twitter to @MyDowntownDubai, they will be directed to a series of automated steps to easily learn more about what’s happening around the festivities.

The DM experience will provide information that will range from the day-by-day New Year activity schedule and a selection of recommended hotels for tourists prior to the celebrations, to FAQ’s for those heading to the viewing locations in Downtown Dubai on New Year’s Eve.

During the live stream on Twitter, Emaar’s new #LightUp2018 spectacle in Downtown Dubai, set to specially choreographed music, will span Burj Khalifa, the global icon, and include water-music performances at The Dubai Fountain.

Benjamin Ampen, Head of Revenue, Twitter, Middle East and North Africa, said: “We are excited to bring the Dubai New Year’s Eve celebrations to our users around the world again after a successful experience last year. No matter where you are, viewers will be able to watch a never seen before spectacle and join the live New Year’s conversation all on Twitter.”  

Ahmad Al Matrooshi, Managing Director of Emaar Properties, added: “With the added feature of Twitter’s Direct Message experience, we are bringing all the excitement associated with our Light Up 2018 Downtown Dubai spectacle to a global audience in real-time. With several innovative features and surprises in store, the celebration will once again underline the spirit of positivity and global partnerships that Dubai fosters. Our partnership with Twitter demonstrates our focus on building engaging conversations about the celebration and about our nation with the world.”

The stream will be available globally at live.twitter.com/MyDubaiNewYear and on @MyDowntownDubai.  You can join the conversation with the hashtag #MyDubaiNewYear that will unlock a customized Dubai-inspired emoji.

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About Twitter:
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, visit about.twitter.com,  follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 187 million sq m in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 44,200 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 766,000 sq m of leasing revenue generating assets and 17 hotels and resorts with 3,400 rooms. Today, around 52 percent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s largest shopping and entertainment destination, are among Emaar’s trophy developments. Emaar has now launched a magnificent new tower that will serve as the centrepiece of the Dubai Creek Harbour development. www.emaar.com

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