Company

Providing more transparency around advertising on Twitter

By Bruce Falck
Thursday, 28 June 2018

Last year, we announced our intention to provide transparency for all ads running on Twitter, with a specific emphasis on political advertising. Our first step towards this was releasing a new Political Campaigning Ads Policy for US federal elections and candidates.

Today we’re pleased to share the second part of our efforts, the Ads Transparency Center, which allows anyone across the globe to view ads that have been served on Twitter, with even more transparency around US federal election campaigning ads.

What does it look like?

Similar to the search experience on Twitter, to view ads from any advertiser you will be able to simply search for a specific handle and see the creative for all ad campaigns that have run within the last 7 days from that handle. If an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Center within approximately 24 hours. If the account was suspended, Tweets will not be shown in the ATC. The same applies to deleted users and Tweets.

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This Tweet is unavailable.

For US political advertisers that fall under our new Political Campaigning Policy, you will be able to see further details, including billing information, ad spend, and impression data per Tweet. Additionally, we will be showing demographic targeting data for the ads being served.

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This Tweet is unavailable.

As previously announced, in addition to the information being shared within the Ads Transparency Center itself, we are making it clearer than ever who is advertising US federal political campaign content on Twitter by including a visual badge and disclaimer information on promoted content from certified accounts. This will allow users to easily identify political campaign ads, know who paid for them, and whether it was authorized by a candidate.

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This Tweet is unavailable.

Who has access to the Ads Transparency Center?

Everyone around the world will have access to the Ads Transparency Center. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter. The Ads Transparency Center will include all advertisers on Twitter globally, but only US federal election campaigning ads that fall under our new policy will be shown at this stage.

What’s next?

We will be launching a specific issue ads policy in the future, as well as enhancements to the Ads Transparency Center itself. In addition, we are examining how to adapt and internationalize both political campaigning and issue ads policies. We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community.

For more information visit the Ads Transparency Center FAQs

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This Tweet is unavailable.
@brucefalck

Bruce Falck

‎@brucefalck‎

GM Revenue Product and Engineering, Twitter