Events

Here’s what happened on Twitter during #Ramadan and #Eid

By Kinda Ibrahim

Twitter is the best and fastest place for people to #SeeEverySide of what’s happening around the world, and for the past month, it’s been the place where Muslims around the world shared and discussed their #Ramadan experiences in real time. This year, Tweets around #Ramadan and #Eid increased to 118 million worldwide. Click on the heat map below to see how people used Twitter to share their Ramadan experiences during #Eid.

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The top English-language Tweet around #Ramadan this year was by the French footballer @PaulPogba.

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We released an Eid-themed emoji that embodies the spiritual aspect of #Eid. The following hashtags unlock a visual of a mosque, which will be live until the end of the week:

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The top hashtags used globally for the Ramadan and Eid emojis were:

 

  • رمضان#
  • عيد#
  • عيد_الفطر#
  • #ramadan
  • رمضان_كريم#
  • #eidmubarak
  • رمضان_مبارك#
  • #ramazan
  • #ramadhan
  • عيد_مبارك#

In the Middle East, we launched the first Ramadan bot on Twitter that functions as a TV guide in partnership with Arab entertainment news portal @FilFan.

 

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More than 200 Ramadan-themed Moments and the first-ever 360 videos on Twitter were produced by regional broadcasters and publishers such as @CBCEgypt, @DubaiTV, @Fatafeat, @Akhbarak and @AlBayanNews over a variety of topics.

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Sheikh @MohamadAlarefe posted videos on Periscope throughout the holy month to engage his followers in live conversations over the Muslim faith, with broadcasts that exceeded 45,000 views in total.

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Saudi Broadcasting Corporation’s @qurantvsa has been broadcasting the Holy Mosque in Makkah live through its Periscope channel.

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The dual screen experience between television and Twitter couldn’t be more evident than during Ramadan. Again this year, the sequel سيلفي ٣ has become the most Tweeted about show this Ramadan with more than 2.5 million Tweets around the show. The top talked about shows on Twitter this year were:  الزيبق ، هذا المساء،  كفر دلهاب، غرابيب سود،  رامز تحت الأرض and يوم 30.

Exclusive Twitter Q&As took place with celebrities across the region which gave fans the opportunity to directly engage in live video conversations. These engagements totalled over 2.5 million video views with celebrities such as Mohamed Henedy (@OfficialHenedy), Ahmed Malek (@jrMalek) and Ahmed Fahmy (@AFahmyOfficial).

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A number of celebrities joined Twitter during #Ramadan to build stronger relationships with their fans during and after the holy month, including: @Mohamed_Emam, @EngyKhattab, @RAbdelGhafour, @MidoAdel and @Owisses.

In addition to the above, viewers got the opportunity to access timely and tailored Ramadan related videos right on their Twitter feeds from key publishers in the region such as @Fatafeat, Rotana’s @KhalejiaTV and @Layalina. The content was sponsored by brands that include Nestle, Unilever Personal Care and Magnum respectively, enabling viewers to access premium food, lifestyle and documentary near live video highlights.

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In Indonesia, as the largest Muslim-populated country, people celebrated #Ramadan by sharing unique local experiences on Twitter - from sharing photos of their #suhoor meal, videos of unique activities while waiting for breaking the fast, to Periscope broadcasts of their homecoming journey.

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We partnered with @netmediatama TV station who integrated Twitter within its Sohoor programming for one of the most popular variety shows Ini Sahur (@Ini_Talkshow). Celebrity guests shared special Ramadan message on Twitter for their fans from the sets of Ini Talkshow. People could also send a Direct Message to @netmediatama to get daily prayer time, iftar time, and video of short sermon in their DMs.

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The TV station also actively used video to promote their Ramadan programs. There were at least 2 million views generated from the short videos Tweeted by @netmediatama during Ramadan.

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In collaboration with the @travellerkaskus community, Indonesians also actively took part in various Tweet-powered competitions during the past month. People flocked to Twitter to share photos, videos and Periscopes using different hashtags: #PilihYgSegar, #CeritaRamadan, #MudikGan, #BukberDmn, #AyoNgabubutrip, #GuyonSahur, and more.

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The day before Eid and the day of Eid itself became memorable moments where Indonesians shared local unique #Eid experiences from their hometowns on Twitter.

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We wish all Muslims a blessed #EidMubarak. May you have a wonderful celebration with your family and loved ones.

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@kindaibrahim

Kinda Ibrahim

‎@kindaibrahim‎

Media Partnerships Director, Middle East and North Africa, Twitter

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