Events

Inside the 2017-18 @NBA season on Twitter

By TJ Adeshola
Tuesday, 17 October 2017

Tip-Off is upon us on a new @NBA season and Twitter will once again be the home to top highlights, original player content and real-time reactions to #WhatsHappening across the league.

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Fans have waited several months for basketball to return, but that didn’t stop the conversation on Twitter. There have been nearly 76 million #NBA-related Tweets since the NBA Finals ended in June. From All-Star veterans switching homes to high-profile rookies landing in big cities, the NBA offseason storylines were told on Twitter:

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Several teams also got in on the Tweeting fun this summer:

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Join the @NBA conversation
To ensure you’re ready for a new season, make sure to follow @NBA, your favorite teams and favorite players.

On TV, the NBA returns to TNT (@NBAonTNT), ESPN (@ESPNNBA and @ESPN), and NBA TV (@NBATV). Make sure to follow Twitter alongside each live broadcast and turn to each handle between games for the latest NBA news and commentary.

Fans can once again add color to their Tweets. Twitter and the NBA launched exclusive hashtag triggered emojis for all 30 teams, all season long. Check out the team hashtags that will automatically render emojis here:

 

 

 

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Teams joined the convo as well ahead of opening night:

 

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Fans can also unlock NBA themed emojis by Tweeting with #NBA and #NBATwitter.

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#GoLive with the NBA on Twitter
Back again for the 2017-18 season are two live weekly shows to be streamed exclusively on Twitter.

“The Starters Twitter Show” and “The Warmup” premiere this week and will be produced from the Turner Sports studios in Atlanta. To view the streams, visit thestarters.twitter.com, thewarmup.twitter.com, and follow @NBA.

“The Starters Twitter Show” will stream live on Twitter each Tuesday (11:00 am ET) throughout the regular season. Featuring co-hosts J.E. Skeets (@jeskeets) and Tas Melas (@TasMelas), along with contributors Trey Kerby (@treykerby), Leigh Ellis (@LeighEllis), Matt Osten (@StartersMatt) and Jason Coyle (@startersjd), the program delivers their trademark passion for the game with the same fun, entertaining, and engaging content that they provide each week on @NBATV and through their podcasts.

The Starters crew is already in midseason form, Tweeting their NBA takes and starting Twitter polls for fans to chime in:

 

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“The Warmup” is a blend of the NBA, lifestyle, music, and pop culture, and is a weekly NBA pregame show powered by Twitter conversation into every program. The 30-minute show streams live from Turner Studios’ state-of-the-art social content studio beginning Thursday, Oct. 19 at 7:30 pm ET and co-hosted by sports and entertainment commentator Ben Lyons (@iamBenLyons) and emcee, DJ and sports personality Ro Parrish (@RoParrish).

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Twitter data
This past summer, the Golden State Warriors (@warriors) defeated the Cleveland Cavaliers (@cavs) to capture their second title in the last three years.

 

The @warriors enter the 2017-18 season as the second most-followed @NBA team on Twitter. Here’s a snapshot of the most followed teams in league.

 

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And these are the most followed players in the NBA.

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And before the season tips off, let’s take a look back at an offseason full of NBA excitement. These were the top Tweeted moments of the offseason:

  1. Reports surface that @Cavs trade @KyrieIrving to @celtics for @Isaiah_Thomas, Jae Crowder (@CJC9BOSS), Ante Zizic and a future draft pick
  2. President Donald Trump uninvites @StephenCurry30 to the White House after Curry says he is undecided about attending
  3. Paul George (@Yg_Trece) is traded to the @okcthunder
  4. @gordonhayward signs with the @celtics
  5. News that @KyrieIrving wants to be traded out of Cleveland is leaked to media

With more than 14 million mentions, LeBron James (@KingJames) was the most Tweeted about NBA player during the offseason. Here’s a look at the most mentioned players during the offseason:

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Several big name @NBA players swapped addresses this offseason. These were the three @NBA players who switched teams that had the most Twitter mentions during the offseason:

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It all begins tonight. Enjoy the season and stay close to Twitter for all of your #NBA conversation!

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@tjay

TJ Adeshola

‎@tjay‎

Sports Partnerships, Twitter