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The #NBAFinals are set to tip off on Twitter

By TJ Adeshola

The matchup is set. The @Cavs and @Warriors will be featured in a third consecutive installment of the #NBAFinals.

Cleveland’s LeBron James (@KingJames) and Kyrie Irving (@KyrieIrving) take on Golden State’s Stephen Curry (@StephenCurry30) and Kevin Durant (@KDTrey5) for the Larry O’Brien Trophy. It all begins tonight.

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Join the Convo
The best and fastest way to join the live conversation and connect directly with the teams and fellow fans is to search for and Tweet with #NBAFinals. Make sure to follow @NBA and @ESPNNBA to keep up with the latest happenings along the way.

Passionate fans on Twitter won’t miss any highlights or key moments from the #NBAFinals with custom highlights from sponsors like @StateFarm, @MountainDew, @budlight, and @JackDaniels_US.

To help bring NBA Finals Tweets to life, we’ve partnered with the NBA on a special Twitter emoji. Fans can Tweeting with #NBAFinals throughout the series will automatically render an emoji of the Larry O’Brien Championship Trophy. Fans of the Cavs and Warriors can also Tweet using #DefendTheLand (Cavaliers) and #DubNation (Warriors) for special team emojis.

Twitter has also created eight NBA Finals Twitter Stickers: 2 NBA Finals (championship ring and replica of Larry O’Brien trophy) and 3 each for the Cleveland Cavaliers and Golden State Warriors (team jersey, team headband and foam finger with team logos).

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#GoLive during the NBA Finals
“The Warmup”, which streamed live exclusively on Twitter this season, will go live with special shows before each NBA Finals game. The programs, co-hosted by sports and entertainment commentator Ben Lyons (@iamBenLyons) and emcee, DJ and sports personality Ro Parrish (@RoParrish), feature a blend of the NBA, lifestyle, music, and pop culture talk. The first #NBAFinals edition begins June 1 at 7:30pm ET at

Fans can also tune-in postgame press conferences live on Twitter and Periscope for the first time ever after each game via @NBA.

Twitter data
There is no shortage of star power during the NBA Finals, so who are fans talking about most? This graphic from @TwitterData looks at mentions of the @Cavs and @warriors top stars since the playoffs began:

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And while there are a ton of shining stars, it all comes down to the best team. It’s a close call with two great teams, but here’s who fans think will be NBA Finals champions.

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Enjoy the #NBAFinals! And check back here after the series as we wrap-up the NBA season.

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TJ Adeshola


Sports Partnerships, Twitter