PONTE VEDRA BEACH, Fla. and SAN FRANCISCO, Jan. 5, 2017 — Following a successful live streaming collaboration during the 2016 FedExCup Playoffs, the PGA TOUR has announced that Twitter will be the exclusive global platform to distribute, on a free basis, more than 70 hours of live competition coverage across 31 tournaments through the remainder of the 2016-17 Season.
Twitter will begin live streaming at the CareerBuilder Challenge on January 19 and conclude at the season-ending TOUR Championship. Coverage typically will include the first 60 to 90 minutes from the early Thursday and Friday morning hours of PGA TOUR LIVE’s Over-The-Top (OTT) subscription window, on a global basis. This coverage will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day’s PGA TOUR LIVE Marquee Groups.
The live streams will be available globally to Twitter’s logged-in and logged-out audience on Twitter and connected devices and can be found at PGATourLive.twitter.com and on @PGATour. The partnership also includes opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by the PGA TOUR, available for sponsorship and promotion on Twitter.
The partnership also includes an extension of the PGA TOUR and Twitter’s Amplify program, with PGA TOUR increasing its highlight videos and regular content creation across Twitter and Periscope.
“Twitter and the PGA TOUR have been working together on Twitter Amplify for many years now, and the program has been a tremendous success for both companies,” said Rick Anderson, Chief Media Officer of the PGA TOUR. “Streaming PGA TOUR LIVE programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA TOUR player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering.”
“The PGA TOUR continues to transform the experience for fans on Twitter, a place where golf conversation is happening live in real time every day,” said Anthony Noto, COO at Twitter. “Our collaboration with the PGA TOUR will provide fans all over the world access to watch live streaming PGA TOUR events on Twitter while following the conversation all on one screen.”
The PGA TOUR teamed with Twitter to offer portions of PGA TOUR LIVE’s premium window during the opening rounds of the first two events of the 2016 FedExCup Playoffs.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is what’s happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it’s happening anywhere, it’s happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.
About PGA TOUR LIVE
PGA TOUR LIVE is the PGA TOUR’s first-ever Over-The-Top subscription service that was unveiled on July 30, 2015. Fans can download from the App Store or Google Play. PGA TOUR LIVE is priced at $5.99 per month or $39.99 for the entire year and is available on iPhone, iPad, Apple TV, Android smartphones and tablets or any computer via PGATOURLIVE.com.
In addition to its exclusive live coverage of the TOUR’s biggest stars at more than 30 tournaments during the 2016-17 TOUR season, including the entire FedExCup Playoffs, PGA TOUR LIVE features integrated statistics, round replays, simulcasts of CBS weekend coverage, and access to PGA TOUR video archives. PGA TOUR LIVE was developed in partnership with BAMTech, MLBAM’s technology arm.
Visit pgatourlive.com for a full schedule.
Originally distributed via PR Newswire on January 5, 2017.