Events

The 2017 #VMAs according to Tweets

By Kevin O'Donnell
Sunday, 27 August 2017

Every year, fans and stars from all over the world meet on Twitter to celebrate one of the biggest nights in entertainment, the @MTV Video Music Awards. This year’s show was hosted by @KatyPerry, and with performances by stars like @KendrickLamar and @Pink, and video debuts including @TaylorSwift13’s #LWYMMDvideo, there was lots to talk about.

Here are the most Tweeted moments of the night (globally, three hours before, and during the broadcast):

  1. Taylor Swift and Zayn Malik win Best Collaboration
  2. Linkin Park tribute is cut short by commercial
  3. Shawn Mendes performs

Of all of the celebrity performers, presenters, and attendees, here’s a look at the most Tweeted about people of the night (globally, three hours before, and during the broadcast):

  1. @FifthHarmony
  2. @TaylorSwift13
  3. @ShawnMendes

This year, in addition to broadcasting a live red carpet pre-show on Twitter, for the first time, fans had the opportunity to slide into @MTV’s DMs to vote for the Best New Artist category, presented by Taco Bell. By sending a Direct Message to @MTV, fans could vote and share their top pick in an interactive experience. Twitter votes decided​ this year’s Best New Artist, and the award went to Khalid (@thegreatkhalid).

https://twitter.com/thegreatkhalid/status/902005525285445632

Artists Tweeted before, during, and after the #VMAs. See below for some of the many red carpet Tweets:

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As the show aired, celebs in the audience and stars who watched from home joined the live conversation happening on Twitter. From Tweets about @KendrickLamar’s performance:

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To Tweets about @TaylorSwift13’s new video debut:

 

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To Tweets about @Pink’s performance and acceptance speech:

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As always, stars took to Twitter to celebrate their wins, congratulate their peers, and thank their fans:

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