Events

How the @Eagles #SB52 victory played out on Twitter

By TJ Adeshola
Monday, 5 February 2018

The #SB52 conversation amongst football fans, analysts, writers, teams, athletes, celebrities, and more around the @Eagles Super Bowl victory over the @Patriots unfolded on Twitter.

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The Eagles immediately took to Twitter to celebrate their Super Bowl title.

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Twitter data
All night, the conversation around #SB52 dominated Twitter and we saw Tweets from all over the world. The conversation spiked when the @Eagles won the game and with two big plays down the stretch. Here are the top three moments of Super Bowl 52.

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These were the most-mentioned @Eagles and @Patriots players on Twitter during the live telecast.

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How it happened
With all that conversation on Twitter, a lot happened on the field as well. The Eagles and Patriots traded scores, leading to the highest combined offensive yardage total in Super Bowl history.

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Nick Foles was named the game’s Most Valuable Player.

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Here’s how the celebration looked on the field and in the locker room.

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And despite a loss on the biggest stage, the @Patriots took to Twitter to thank their fans for their support throughout the season.

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Celebrities joined the #SB52 Twitter conversation, too.

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Halftime Show
Justin Timberlake (@jtimberlake) rocked it for the fans at U.S. Bank Stadium and around the world!

The most Tweeted moments of the #PepsiHalftime show were:

  1. Justin Timberlake ends performance with "Can't Stop The Feeling" in the stands (young fan asks for selfie)
  2. Justin Timberlake plays piano and sings "Until the End of Time" alongside projection of Prince
  3. Justin Timberlake performs "Suit & Tie" with a marching band

The most Tweeted about songs from JT’s performance:

  1. "Prince tribute"
  2. Can't Stop the Feeling
  3. Suit & Tie

Celebrities Tweeted about the performance as well:

 

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#BrandBowl
This year’s game sure did not disappoint when it came to what was taking place on the playing field and, of course, what was taking place in between. From Bud Light’s now infamous #DillyDilly (and now timely #PhillyPhilly), to Toyota’s inspiring #StartYourImpossible, to the celebrity-filled #AskAlexa, to the #TideAd being literally everywhere - the campaigns we saw were creative, moving, and of course, humorous.

For the first time ever, we are honoring best-in-class campaigns as seen on Twitter via the inaugural #BrandBowl52 competition. To see all the winning campaigns visit the Twitter Marketing Blog here.

Check out this Twitter Moment for one more look at all of the great Super Bowl conversation!

 

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@tjay

TJ Adeshola

‎@tjay‎

Sports Partnerships, Twitter