Events

The Global Conversation about the 2018 FIFA World Cup

By Jay Bavishi

The countdown to the 2018 FIFA World Cup is down to 30 days and soccer (or football or fútbol) fans around the world have come to Twitter to follow the news, join the worldwide conversation, and watch intense global rivalries unfold.

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Twitter data
While the anticipation builds for the tournament to begin next month, #WorldCup conversation on Twitter doesn’t stop there. From exciting action on the pitch, to countrywide anticipation, and even the disappointment of missing out on qualifying, the conversation is happening on Twitter.

These are the top Tweeted days of #WorldCup conversation since the Draw:

  1. December 1, 2017: the Draw (#WorldCupDraw)
  2. December 2, 2017: Day after the Draw
  3. April 30, 2018: BTS (@BTS_twt) announced as @CocaCola sponsor for FIFA World Cup

These are the most mentioned athletes in World Cup related Tweets since December:

  1. Cristiano Ronaldo (@Cristiano)
  2. Lionel Messi
  3. Mohamed Salah (@MoSalah)
  4. Philippe Coutinho
  5. Paul Pogba (@paulpogba)
  6. Alexis Sanchez (@Alexis_Sanchez)
  7. Romelu Lukaku (@RomeluLukaku9)
  8. Kylian Mbappe (@KMbappe)
  9. Gianluigi Buffon (@gianluigibuffon)
  10. Andres Iniesta (@andresiniesta8)

These are the most talked teams on Twitter since the World Cup Draw:

  1. Japan (@JFA)
  2. United States (@ussoccer)
  3. Argentina (@Argentina)
  4. Mexico (@miseleccionmx; @miseleccionmxEN)
  5. France (@equipedefrance; @FrenchTeam)
  6. Germany (@DFB_Team_EN; @DFB_Team)
  7. Brazil (@CBF_Futebol)
  8. Spain (@SeFutbol)
  9. Peru (@SeleccionPeru)
  10. Chile (@LaRoja)

As you can see, despite the United States and Chile not qualifying for the tournament, excitement for this summer's event has not waned as both teams are still among the most discussed on Twitter.

We also looked into which countries were Tweeting the most heading into the event. These countries have sent the most World Cup related Tweets since December:

  1. Japan
  2. Saudi Arabia
  3. Brazil
  4. France
  5. United States
  6. Argentina
  7. Mexico
  8. United Kingdom
  9. Korea
  10. Spain

The teams, players fans and Twitter are ready for the FIFA World Cup! It’s only a month away!

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