Every week, we talk to hundreds of small and medium-sized businesses (SMBs) that utilize Twitter. Many of these businesses have similar questions: Are my customers on Twitter? What’s the value of a follower? How can Twitter Ads help me achieve my marketing goals?
Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).
Investing in a few key areas of your Twitter strategy can go a long way towards reaching your business goals. Our new interactive tool kit offers three resources to help you more effectively market your business on Twitter.