The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: ads product news

Introducing the new Website Conversions objective

Drive cost-efficient conversions at scale with the new Website Conversions objective.

Read more...

Drive increased scale for your Twitter Audience Platform app install campaigns with native ads

Mobile app advertisers can now run native ads across the Twitter Audience Platform.

Read more...

Introducing Promoted #Stickers

Promoted #Stickers are available globally to select marketers as a creative way to express your brand and engage with consumers.

Read more...

Drive brand conversation with the new Instant Unlock Card

Introducing the new Instant Unlock Card and conversational ads are now available to advertisers.

Read more...

Introducing an easier way to manage and report on Twitter Ads campaigns

We’re rolling out Twitter Ads Manager to improve how advertisers monitor and optimize campaign performance

Read more...

Introducing emoji targeting

We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads!

According to the Oxford Dictionary, the 2015 Word of the Year was none other than:

Read more...

Testing Promoted Tweet Carousel

We are now testing Promoted Tweet Carousel with select marketers globally. Promoted Tweet Carousel is a new ad unit that helps marketers tell their brand’s story using Tweets from the brand or users.

Read more...

Now Available: new automation tools for premium pre-roll on Twitter

Today we’re announcing support for Video Ad Serving Templates (VAST) through select Ads API partners.

Read more...

Drive more scale for your performance campaigns with Twitter

The Twitter Audience Platform is now generally available to all advertisers in all regions.

Read more...

Optimize campaigns at scale using Twitter Ads editor and ad groups

Learn how to optimize at scale using ads editor and ad groups in our latest Twitter Flight School course.

Read more...

Pages