Posts from all blogs: advertising

Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalised way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Expanding Pre-Roll Ads to Periscope Video

As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.

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Love at First View — How brands in India top the timeline

A year in review: how brands in India own the top of the timeline with First View.

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Live 360 world-first for #MyerAutumn17 Fashion Launch

In a world first for a department store and first for any Aussie brand, @Myer used Live 360 video to broadcast last night’s Myer Autumn Winter Fashion Launch on Twitter and Periscope, reaching over 100,000 viewers and receiving 30,000 “hearts” in just 12 hours.

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The brands that won this year’s #SuperBowl

The most discussed brands of the Big Game on Twitter.

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Resolution on Android update

We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.

Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.

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Give it up for the Aussie winners in the first annual #TwitterAwards

Winners of the first-ever #TwitterAwards highlight the most innovative campaigns in the world and Australia represents!

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#Promote Ads API Challenge 2016: Announcing the Regional Finalists and Grand Prize Winner

Four companies recognized for building the most innovative Twitter advertising tools during the #Promote Ads API Challenge.

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Introducing Promoted #Stickers

Promoted #Stickers are available in Australia and globally to select marketers as a creative way to express your brand and engage with consumers.

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