In a world first for a department store and first for any Aussie brand, @Myer used Live 360 video to broadcast last night’s Myer Autumn Winter Fashion Launch on Twitter and Periscope, reaching over 100,000 viewers and receiving 30,000 “hearts” in just 12 hours.
We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.
Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.