The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: advertising

Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.


Expanding Pre-Roll Ads to Periscope Video

As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.


The brands that won this year’s #SuperBowl

The most discussed brands of the Big Game on Twitter.


Resolution on Android update

We are constantly monitoring our campaign reporting to ensure 100% accuracy. Through that process, we discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12. The issue has been fixed but we wanted to share more details on what the impact was to our advertising partners.

Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.


#Promote Ads API Challenge 2016: Announcing the Regional Finalists and Grand Prize Winner

Four companies recognized for building the most innovative Twitter advertising tools during the #Promote Ads API Challenge.


Your free pass to #GoLive with unskippable creativity at Cannes Lions

Join Twitter as we #GoLive to bring you unskippable creativity all week from Cannes Lions.


Testing Promoted Tweet Carousel

We are now testing Promoted Tweet Carousel with select marketers globally. Promoted Tweet Carousel is a new ad unit that helps marketers tell their brand’s story using Tweets from the brand or users.


Drive more scale for your performance campaigns with Twitter

The Twitter Audience Platform is now generally available to all advertisers in all regions.


6 plays to build your brand: video and social solutions for marketers

Download the Twitter Ads Video and Brand Playbook for detailed insights and best practices on building your brand on Twitter.


10 ways marketing changed with Twitter

The top 10 ways marketing has changed on Twitter over the past 10 years