Posts from all blogs: analytics

Optimizing Twitter Heron

In this blog we describe how we profiled Heron to identify performance limiting components, we highlight the optimizations, and we show how these optimizations improved throughput by 400-500% and reduced latency by 50-60%.

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Open Sourcing Twitter Heron

We’re open sourcing Heron, our real-time stream processing engine which has been powering all of Twitter’s real-time analytics for over two years.

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Asked and answered: three important questions for marketing in a connected world

Industry experts share their perspectives at our recent #TwitterForTech event

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New research: 8 ways early tech adopters use Twitter

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

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Implications of use of multiple controls in an A/B test

Using a second control can be a tempting method of validating experiment results. We explore the statistics underlying usage of a second control, and conclude that this approach is strictly inferior to using a single large control.

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Visually explore funnels of user activities

We describe our experimental visual analytics approach for funnel analysis, which helps us explore how users interact with the user interfaces and gain new insights for improving user engagement with Twitter.

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Detecting and avoiding bucket imbalance in A/B tests

Some simple techniques to detect potentially biased implementations of A/B tests.

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Twitter experimentation: technical overview

A description of Twitter’s A/B experiment evaluation pipeline and metric computation.

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Introducing Twitter Brand Hub

New conversation analytics for brands to better understand customers and audiences.

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Twitter and IBM: A year of changing how business decisions are made

One year into our partnership with IBM, we’re seeing businesses reinvent core processes based on insights from Twitter data.

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