Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.
Twitter was designed for the mobile phone from the very start, so naturally many of us access it when we are on the move, and increasingly, when we travel, as this infographic highlights.
The infographic is based on new research looking at how British Twitter users use the platform when they travel. It reveals that three quarters of Britons keep tweeting when on holiday, and that as many as 59% access Twitter at least once a day.
One of the top questions we get from businesses is “What should I tweet?” Our typical answer (“Well, it depends…”) isn’t always the most popular answer. But it’s the most honest one.
After all, your unique goals and your specific audience on Twitter influence what Tweets will be most “effective.” Plus, on Twitter, you are what you tweet. The quality of your content – how interesting, conversational and useful it is – ultimately determines how engaged your followers will be.