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Posts from The Twitter Blog: analytics

What we talked about on Twitter in 2014

As 2014 winds down, we’re taking a last look at the stories and moments that mattered most to you across


2013 State of the Union

Each year the President’s State of the Union speech, and the opposition response that follows it, ignites a national conversation about a host of issues. Tonight’s #SOTU address and response drew more than 1.36 million Tweets.


A look back at the GRAMMYs

Tonight’s GRAMMY awards brought together the biggest stars from each corner of the music world. Fans tuned in to see who took home the hardware, and also to take in the blockbuster performances. Throughout the evening, fans sent more than 14 million Tweets about the GRAMMYs.

The biggest spikes in Twitter conversation about the show came during these memorable moments:


Welcoming Bluefin Labs to the Flock

Today we’re happy to announce that we have acquired Bluefin Labs, a leading social TV analytics company that provides data products to brand advertisers, agencies, and TV networks. We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.


The super Tweets of #SB47

The game is over, the confetti has descended, and #RavensNation is celebrating their big victory. During the Sunday matchup between the @ravens and @49ers, the roar of the crowd was comprised of 24.1 million Tweets about the game and halftime show (this leaves aside the ads, about which more below).


Twitter Transparency Report v2

Last July we released our first Twitter Transparency Report (#TTR), publishing six months of data detailing the volume of government requests we receive for user information, government requests to withhold content, and Digital Millennium Copyright Act-related complaints from copyright holders.


A look back at Hollywood's golden night

Full of laughs, tears, and surprises, tonight’s Golden Globe awards show (and red carpet) rang up over 3.6 million Tweets, bringing the grand total of Globes-related Tweets over the past 24 hours up to 4.2 million.

During the show, viewers at home tweeted along with all of the night’s most exciting, entertaining, and emotional moments. The moments that drove the biggest Twitter conversation of the night were:


Our year in Twitter news and notes

As the year ends, we wanted to look through our various communication channels to learn what news and notes have interested you most in the past 12 months.

First up, @twitter. Here are the top 5 tweets of the year (those with the most clicks and retweets):

1) New Twitter Profiles


This Year on Twitter

Update: We’ve added two screenshots below for those of you who want the front page artwork for web and mobile versions.


Election Night 2012

One hundred million votes and 31 million Tweets later, Election Day 2012 has come to a close. As the results of the election were called by news organizations, the conversation about the election on Twitter surged, hitting a peak of 327,452 Tweets per minute (TPM). Before President Obama took the stage to address the nation, he shared a special update on Twitter. As thousands of supporters cheered in Chicago, more than 455,000 (and counting) retweeted his celebratory message: