Posts from all blogs: announcements

How In-Stream Video Ads on Twitter help marketers tell their story

Twitter’s In-Stream Video Ads drive more views for publishers and allow advertisers to get their messages in front of larger target audiences.

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Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalised way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Introducing Twitter Lite

Every day, millions of people around the world use Twitter to see what’s happening right now. However, there are several barriers to using Twitter, including slow mobile networks, expensive data plans, or lack of storage on mobile devices. While smartphone adoption grew to 3.8 billion connections by the end of 2016, 45% of mobile connections are still on slower 2G networks, according to GSMA.

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New APIs to power the future of customer engagement in Direct Messages

Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale. These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences.

These APIs enable innovative interactions in Direct Messages, like what @United has created for exploring travel.

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Twitter Lite is a fast, data-friendly way for Vodafone customers to stay up to date on the T20 cricket season

Every day, millions of people in India use Twitter to see what’s happening right now and to talk about it - from the recent State Elections to the 2017 IPL Auction to this year’s Union Budget to India’s 68th Republic Day to

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Introducing Twitter Lite

Twitter Lite is a more accessible, faster and more affordable way for people to use Twitter when they are on slow mobile networks, have expensive data plans and with limited storage on their mobile device.

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Celebrate a decade of #IPL on Twitter with new player emojis!

The wait is nearly over and the Indian Premier League (@IPL) is back, and with the world’s biggest T20 cricket competition celebrating it’s tenth anniversary, 2017 promises to be the biggest season yet! Here’s how to keep up with the best #IPL 10 has to offer on Twitter throughout the seven weeks of world-class cricketing action.

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Businesses can now share and request locations in Direct Messages

Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.

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Now on Twitter: 140 characters for your replies

Remember how we told you we were working on ways to let you to express more with 140 characters? Since then, we’ve introduced twoupdates, and today we’re rolling out another. Now, when you reply to someone or a group, those @usernames won’t count toward your Tweet’s 140 characters.

With this change, we’ve simplified conversations in a few ways:

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