Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.
Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.
As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
We’re launching new customer support features that help users identify which businesses are active and available on Twitter. Support indicators and a message button allow businesses to make it clear what accounts provide support and when customers can get help.