Want to understand consumer reaction to the launch of the iPhone 6 when it came out 2 years ago? Looking to understand the evolution of public opinion in Brazil about the Olympics since Rio won the bid back in 2009? Need to analyze the last 3 years of marketing campaigns around Black Friday? The full archive of public Twitter data has 10 years of conversations around almost any topic you can imagine. By analyzing this incredibly rich data set, businesses can uncover key insights to make better decisions.
In December, we announced that we were building Gnip 2.0 — enhanced versions of our core Gnip APIs built with rich new data available in Twitter systems. Today we are excited to announce that 2.0 versions of our full suite of real-time and historical Gnip products are now generally available and ready for all customers to start using.
Gnip’s new Audience API is now GA and incorporates a number of customer-requested updates that ease the creation of custom audiences while maintaining a high degree of protection for individual user privacy.
This post explores how we worked with the International Committee of the Red Cross (ICRC) and created a sample Engagement API client to better measure - and improve - the performance of the organization’s campaign efforts on Twitter.
At its core, Twitter is a real-time public broadcast channel. These characteristics make Twitter a natural platform for public safety communication and early-warning systems. During serious state-wide Texas rains and flooding over the 2015 Memorial Day Weekend, Twitter organically emerged as the go-to communication channel for the United States Geological Survey (USGS) and other federal, state and local agencies. As widespread power outages occurred, Twitter became an essential source for up-to-date meteorological data and agency announcements.