The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Posts from Media: best practices

Best practices from the TVxTwitter Playbook

Twitter tactics for building and cultivating a loyal social following year round, based on industry research.

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MSN’s new web design features breaking news Tweets

Beginning this month, MSN’s global web properties will feature a Tweet as their breaking news banner.

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Boots, suits and Twitter at #tribunefest

Twitter was a key player at the Texas Tribune Festival, where the movers and shakers in Texas politics debated the hottest issues.

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The 49ers create buzz with #FortyViners

A creative commitment to our six-second video platform means big engagement for the NFL team.

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Custom jerseys score big for @USSoccer

One simple, yet powerful campaign allowed @USSoccer to engage its fans in a new and innovative way.

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Behind @USA_Network’s 4x engagement bump

Over a short season, “Suits” surprised viewers by talking directly to each one with personalized automated conversations.

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Tips for newsroom tweeting: A Q&A with Los Angeles Times social media editor Stacey Leasca

Stacey Leasca answers questions about exciting things the L.A. Times is doing on Twitter.

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NFL goes all in with Twitter for draft

NFL integrates Twitter with voting cards, Twitter Amplify and Vine videos.

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Michelle Obama tweets to #BringBackOurGirls

The First Lady takes advantage of different Twitter tools to amplify her message.

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Coldplay launches a worldwide #lyricshunt

The band sends fans to local libraries around the world using Twitter.

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