Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale. These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences.
These APIs enable innovative interactions in Direct Messages, like what @United has created for exploring travel.
Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.
A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.
We’re launching new customer support features that help users identify which businesses are active and available on Twitter. Support indicators and a message button allow businesses to make it clear what accounts provide support and when customers can get help.