Posts from all blogs: brands

Your front row seat at Mercedes-Benz Fashion Week

Get your backstage pass to all the doings at Mercedes-Benz Fashion Week, brought to you by Mabelline NY and Twitter Mirror.Read more…

Q&A with Heineken’s Jeremy Brook: “Twitter is a magical platform”

Jeremy Brook (@jeremybrook), Heineken’s global lead for digital and media innovation talks age-gating on Twitter, Champion’s League and #ShareTheSofaRead more…

#FirstTweet – What UK brands tweeted first

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As Twitter celebrates its eighth birthday today we’ve been helping people rediscover their very first Tweets with a brand new tool, first-tweets.com. In that spirit we’ve taken our own look at the first Tweets from a wide range of UK brands.

It’s a fascinating look back at the first 140 character messages sent signalling some of the humour, brand news and offers that were to come.Read more…

The best Valentine’s Day serenades happened on Twitter

From @JustinBieber, @therealbanksy to @Australia or @Telstra, we saw lots of brands and celebrities tweeting their lovely Valentine’s Day messages. One creative campaign that stood out for us in Australia: #IGAlovesongs.Read more…

Influencer Q&A with Ryan Holiday: "American Apparel sold $50K in an hour on Twitter"

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Raw, provocative, visual: These are a few of the words that spring to mind about the American Apparel brand. But the Los Angeles-based company is much more than just its edgy aesthetic. We asked the company’s Director of Marketing Ryan Holiday to share some of the digital business savvy behind their famously risque ads.Read more…

Twitter Amplify comes to Australia

Learn more about the power of Twitter’s Amplify program, now available for Australia.Read more…

B2B Influencer Q&A: "Twitter gives ADP a powerful competitive advantage"

ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.Read more…

"Killing Kennedy" captures record ratings and engagement with TV ad targeting

How do you get people to care about a story that’s been told and re-told for 50 years? One network relied on the power of TV x Twitter.

The TV momentRead more…

Age-screening improvement for alcohol brands

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, we’re rolling out an improvement to the age-screening experience on Twitter.com, iOS, and Android devices. Starting today, alcohol brands can safely grow their of-age network of Twitter followers in a way that’s simpler than before.

Here’s how it works:

Read more…

Deep Focus Executive Creative Director Ken Kraemer: Lessons learned in the creative newsroom

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.Read more…

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