Posts from all blogs: brands

Influencer Q&A: How @tvland uses autoplay video on Twitter to drive tune-in

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Kristin Mirek, vice president of multi-platform development and marketing at @tvland, shares how the cable network uses Twitter advertising to build audiences for new shows.

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Research: Four ways brands can build customer service relationships on Twitter

New research insights for marketers to improve how satisfied customers are with their responses on Twitter.

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Five tips for brands from #Twitter4Politics

Key insights from last week’s #Twitter4Politics event that are applicable to brands beyond the Beltway who want to build affinity and drive action.

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Twitter #CreativeFavorites: @OldSpice and @WiedenKennedy create awesome animals with Website Cards

To launch a nature-inspired “Fresher Collection,” @WiedenKennedy created a custom interactive experience called “The Mating Game,” which drove high engagement with Old Spice followers.

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Celebrating this year’s #CannesLions Aussie winners

We take a look at the greatest hits and Australian wins at this year’s International Festival of Creativity.

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Influencer Q&A: How @Visa uses Periscope and video on Twitter to instantly reach consumers

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Lara Balazs, head of North America marketing at Visa, on why Twitter is crucial for a brand that’s everywhere you want to be.

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Influencer Q&A: How the Tampa Bay Buccaneers score with the Buy button

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Kevin Corbett, director of digital and creative services for the Buccaneers, talks about how they use Twitter to sell merchandise and rally support.

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How #CannesLions played out on Twitter

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Highlights from the 2015 #CannesLions International Festival of Creativity.

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#LoveWins: How brands responded on Twitter

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How brands on Twitter connected with their followers during the historic SCOTUS ruling on marriage equality.

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#CannesLions: Niche creators @Pinot and @KhoaPhan discuss what makes a strong brand partnership

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Two Vine artists tell us what they love about Vine, and how they work best with brands.

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