The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: brands

Businesses can now share and request locations in Direct Messages

Location sharing in Direct Messages helps businesses connect customer experiences on Twitter to the physical world. Now, it’s easier to build location-aware bots or enable customer service teams to get customers the information they need based on their location.

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Personalize customer experiences in Direct Messages

Custom profiles in Direct Messages make getting help on Twitter more human and personalized. They can also be used to add context and personality to bots & other automated experiences.

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The brands that won this year’s #SuperBowl

The most discussed brands of the Big Game on Twitter.

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Speed up customer service with quick replies & welcome messages in Direct Messages

New features in Direct Messages help people get resolutions to customer service requests faster and easier, whether from human support teams or through automated experiences.

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Study: Twitter customer care increases willingness to pay across industries

A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.

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Announcing new customer support features for businesses

We’re launching new customer support features that help users identify which businesses are active and available on Twitter. Support indicators and a message button allow businesses to make it clear what accounts provide support and when customers can get help.

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Best practices: Using Sign in with Twitter to link customer accounts

Knowing your customers on Twitter is a key step to creating rich service experiences and building deeper relationships. Our Sign in with Twitter tool provides a useful way to build those connections.

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Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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Making customer service even better on Twitter

Today we’re introducing two new customer service products: an easy way to help customers transition from a public Tweet to a private Direct Message, and a Customer Feedback tool that makes it simple to survey your customers after service interactions.

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Influencer Q&A: how @CDWCorp connects with IT decision-makers on Twitter

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Lauren McCadney, director of digital engagement at CDW, shares four tips for reaching tech customers on Twitter.

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