The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: brands

Speed up customer service with quick replies & welcome messages in Direct Messages

New features in Direct Messages help people get resolutions to customer service requests faster and easier, whether from human support teams or through automated experiences.

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Study: Twitter customer care increases willingness to pay across industries

A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.

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Announcing new customer support features for businesses

We’re launching new customer support features that help users identify which businesses are active and available on Twitter. Support indicators and a message button allow businesses to make it clear what accounts provide support and when customers can get help.

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Best practices: Using Sign in with Twitter to link customer accounts

Knowing your customers on Twitter is a key step to creating rich service experiences and building deeper relationships. Our Sign in with Twitter tool provides a useful way to build those connections.

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Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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Making customer service even better on Twitter

Today we’re introducing two new customer service products: an easy way to help customers transition from a public Tweet to a private Direct Message, and a Customer Feedback tool that makes it simple to survey your customers after service interactions.

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Influencer Q&A: how @CDWCorp connects with IT decision-makers on Twitter

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Lauren McCadney, director of digital engagement at CDW, shares four tips for reaching tech customers on Twitter.

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How the North American International Auto Show (#NAIAS) played out on Twitter

Car enthusiasts around the world sent more than 87,000 Tweets in two days about auto reveals from @Ford, @Chrysler, and other manufacturers.

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How brands built buzz on Twitter during #CES2016

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Learn how Intel, Samsung, and Logitech used Twitter to share the excitement of CES live with people all over the world.

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New research: ten ways to win wireless customers on Twitter

Learn how to influence wireless shoppers as they navigate the path to purchase on Twitter.

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