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Posts from Advertising: commentary

B2B Influencer Q&A: "Twitter gives ADP a powerful competitive advantage"

ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.


Deep Focus Executive Creative Director Ken Kraemer: Lessons learned in the creative newsroom

One advantage of producing a high volume of creative work at our agency Deep Focus is that you quickly learn how to make every piece of work published better and creatively richer than the last. And armed with the knowledge of what works and doesn’t work for some of the world’s top brands, best practices soon surface with exceptional clarity.

Here are three of my favorite lessons:

1. Microcontent is a new kind of creative.


Donna Karan International's SVP of Global Communications Aliza Licht: "Twitter is my first love"

In 2009, Twitter was my first entrée into social media. Since then, I’ve joined many social platforms, but Twitter is still my favorite. You never forget your first love, right? What other platform in the world offers instant global engagement and up-to-the second news quite like Twitter? Yeah, that’s what I thought. It’s 24 hours a day, 7 days a week. It’s made the world a smaller place.


Coca-Cola's Wendy Clark: So happy together

Last month, my colleagues at Twitter asked if I would write a guest blog post for their thought leader series.

The exchange went something like this:

Robin@Twitter: Hey Wendy, would you be open to writing a blog post for our site with Coke’s social media advice/tips?

Wendy@Coke: Sure, but you know we don’t profess social as the ‘be all, end all.’ Are you brave enough to let me say Twitter’s great, but not by itself?