Vogue Magazine editor Anna Wintour once famously observed about fashion, “It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.” The world of fashion is driven by the moment. It’s about what’s current, fresh and hot right this second.
As the Spring 2014 collections hit runways around the globe this month, designers and brands are using Twitter to offer fashion followers world-wide a front row seat in real time.
Fashionistas across the UK got front row seats on Twitter during London Fashion Week on the back of an unprecedented level of creativity from brands as they found new ways to share the glamour and excitement.
This helped take conversation about #LFW on Twitter to new levels with a rise in tweets of almost 20% this year compared with 2012.