With Christmas gift shopping now in full flow in the UK we’ve taken a look at how some of the UK’s largest retail brands are using Twitter this year.
The combination of Twitter and retail is a story of significant growth in 2013. Mentions of eight of the UK’s biggest retailers on Twitter are up by around 45% year-on-year, according to data from Topsy.
Holiday shopping has become a competitive sport for many Americans. Last month, a new study detailed the increasing influence Twitter has on these shoppers. With two of the season’s biggest shopping days just weeks away, we partnered with DB5 to give marketers more specific insights into the minds of Black Friday and Cyber Monday shoppers.