The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: holiday

How Twitter drives sales: seven facts about holiday tech shoppers on Twitter

Here’s how tech shoppers will use Twitter this season to research, discuss, and fulfill holiday wish lists.


New holiday research: Five ways for retailers to engage shoppers on Twitter

New Twitter conversation data from @Converseon reveals how retailers on Twitter can make cash registers jingle throughout the holiday season.


The giving season: a Twitter Ads guide for nonprofits

Our Twitter Ads nonprofit team shares their top tips for charitable organizations seeking to boost donations this holiday season.


Five Halloween tips for advertisers

How to connect with customers on Twitter in the lead-up to Halloween.


UK retailers make a splash on Twitter as Christmas nears


With Christmas gift shopping now in full flow in the UK we’ve taken a look at how some of the UK’s largest retail brands are using Twitter this year.

The combination of Twitter and retail is a story of significant growth in 2013. Mentions of eight of the UK’s biggest retailers on Twitter are up by around 45% year-on-year, according to data from Topsy.


Study: #BlackFriday and #CyberMonday shoppers on Twitter

Holiday shopping has become a competitive sport for many Americans. Last month, a new study detailed the increasing influence Twitter has on these shoppers. With two of the season’s biggest shopping days just weeks away, we partnered with DB5 to give marketers more specific insights into the minds of Black Friday and Cyber Monday shoppers.