The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: how-to

Seven best practices for brands using Twitter Polls

Discover best practices from brands that are successfully using Twitter Polls to engage their audiences.

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Six plays for driving website conversions on Twitter

Six actionable tips to improve your conversions on Twitter.

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Five tips for using Twitter’s keyword targeting in timeline

Campaign techniques and best practices for keyword targeting in timeline.

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Agencies can now #TakeFlight with Twitter

We’re excited to introduce Twitter Flight School, a new online resource designed to inspire creativity and help agencies of all sizes make the most of marketing on the platform.

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How to choose a hashtag

Tags

The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.

To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.

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