The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: mobile

Drive increased scale for your Twitter Audience Platform app install campaigns with native ads

Mobile app advertisers can now run native ads across the Twitter Audience Platform.

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Mobile World Congress: mobile first and some live surprises from Spain

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We’re here exploring the latest in mobile trends, holding a Periscope Q&A session, and bringing a live connection to culture in Spain and MWC.

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Mobile Programmatic Trends Report: The uncharted inventory opportunity

In the Mobile Programmatic Trends Report, we take an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.

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Bring your app to life with the Video App Card

Today the Video App Card launches globally to all mobile app promotion advertisers on Twitter.

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6 plays for driving Promoted app installs

New to mobile app promotion? Learn how to successfully use the product suite to drive app installs.

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Q2 Marketplace Report: Programmatic gets personal

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Today, MoPub’s Q2 Marketplace Report highlights trends we’re seeing with regards to monetization and ad performance across the mobile programmatic ecosystem.

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Q1 Marketplace Report: Moments matter to mobile advertisers

The MoPub Marketplace found mobile advertisers spending big on programmatic during key events like the Super Bowl.

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Q4 Marketplace Report: premium brand spend comes to mobile programmatic

Reflecting data from over 170 billion monthly ad requests and more than 1 billion unique visitors, the MoPub Marketplace found premium brands delivering the majority of spend during the holidays.

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Answers: now available for free to measure app installs on Twitter

Advertisers can now use Answers for measuring app installs on Twitter.

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How MixChannel uses Fabric and Twitter Ads to drive billions of monthly video plays

A mobile app uses a combination of Twitter products to help become the most popular short video community in Japan.

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