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Posts from Advertising: MoPub

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq, an industry-leading platform for ad fraud detection. Our partnership is an investment to heighten supply quality across the more than 45,000 mobile apps and over 450 billion monthly ad requests on MoPub Marketplace.

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Mobile Programmatic Trends Report: The uncharted inventory opportunity

In the Mobile Programmatic Trends Report, we take an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.

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On the MoPub Marketplace, native ads inventory grows 8X

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Today, we highlight the growth we’re seeing with native advertising on the MoPub Marketplace.

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Q2 Marketplace Report: Programmatic gets personal

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Today, MoPub’s Q2 Marketplace Report highlights trends we’re seeing with regards to monetization and ad performance across the mobile programmatic ecosystem.

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Q1 Marketplace Report: Moments matter to mobile advertisers

The MoPub Marketplace found mobile advertisers spending big on programmatic during key events like the Super Bowl.

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MoPub video ad spend grows 243% in 2014

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Since MoPub introduced video ads on MoPub Marketplace nearly two years ago, many companies have declared 2015 to be the “year of video ads” with U.S. programmatic video advertising spend estimated to hit $3.8 billion in 2016. However, for mobile app publishers, this only rings true when there is real revenue to support these claims.

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Q4 Marketplace Report: premium brand spend comes to mobile programmatic

Reflecting data from over 170 billion monthly ad requests and more than 1 billion unique visitors, the MoPub Marketplace found premium brands delivering the majority of spend during the holidays.

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Easier tools to create and manage native ads via MoPub

When @MoPub launched native ads last year, our goal was to

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