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Posts from Advertising: news

New offline sales impact offering: measure vehicle sales from Promoted Tweets

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In August 2013 we announced the ability to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods brands in the U.S. Today, through our continued partnership with Datalogix, we’re pleased to introduce offline sales impact for U.S. auto advertisers to measure actual vehicle purchases from their Twitter audience.

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Guardian says Twitter surpassing other social media for breaking news traffic

Andrew Miller, Guardian News & Media CEO, says that Twitter is driving more referral traffic for key breaking news stories to The Guardian than other social media platforms.

Speaking at the recent #TweetsFromTheTop Twitter event for chief executives, Miller (@AndrewMiller100) says 10% of the newspaper’s traffic now comes from social media, and that Twitter is central to its efforts.

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