The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: partners

MoPub and Forensiq: partnering together to fight fraud in mobile in-app advertising

We are pleased to announce our partnership with Forensiq, an industry-leading platform for ad fraud detection. Our partnership is an investment to heighten supply quality across the more than 45,000 mobile apps and over 450 billion monthly ad requests on MoPub Marketplace.

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Introducing the Twitter Official Partner Program

Today we’re thrilled to announce the Twitter Official Partner Program, a new initiative combining industry-leading product and service partners that help businesses achieve better results on Twitter and beyond.

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Introducing the Marketing Platform Program

One year ago, we launched the Twitter Ads API in order to create a diverse ecosystem of partners that could enable marketers to achieve greater ROI through Twitter Ads. Since then, we’ve expanded this network of partners beyond advertising alone, and today we’re pleased to introduce a new name for our entire suite of partners: The Twitter Marketing Platform Program.

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Announcing the Twitter Ads API

Since we launched Promoted Tweets in April 2010, marketers have come to Twitter to reach new audiences and engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.

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Survey says...Nielsen brand impact on Twitter

With 400 million Tweets occurring every day throughout the world, consumers and brands on Twitter have a unique opportunity to listen and engage in a variety of topics and conversations. As marketers invest in opportunities to connect with users through Twitter’s Promoted Products, we are focused on delivering tools to help brands measure and understand the value of those campaigns.

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Certified Products Program: Tools to help businesses be more successful on Twitter

Need comprehensive tools to measure the success of your marketing campaigns on Twitter? Wondering how to determine the best content to tweet to drive the most engagement? Looking for a monitoring solution that alerts you to every one of your brand mentions in real time?

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Pepsi #SummerBeats concert: Live stream today on Twitter

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Dust off your cowboy hat. The @Pepsi and @Billboard Summer Beats Concert Series is heading to Nashville today. Part of Twitter’s global partnership with Pepsi, this evening’s pop-up concert will feature top country music group @GlorianaTheBand.

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Pepsi and Twitter bring fans closer to what’s hot in music

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Today we announced a global partnership with Pepsi centered around one of the leading topics of conversation on Twitter: music. With this deal, Pepsi will give Twitter’s 140 million active users around the world a unique and real-time way to discover and consume music. Pepsi will break new ground by bringing fans closer to what’s hot in music and connecting them with the artists they are most passionate about, all through Twitter.

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Twitter and ESPN team up to help marketers reach sports fans on-air and online

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With Internet Week wrapping up in New York City today and the TV upfronts in full swing, what better time to share that Twitter and ESPN are teaming up. Earlier this week, we announced a strategic partnership with ESPN that offers fans and advertisers a unique, interactive way to integrate broadcast TV with online social conversations around major sports events. This relationship marks the first time Twitter has partnered with a network to create custom sponsorship packages.

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Opening up Twitter advertising for select small businesses

Last month, we partnered with American Express to offer its small business Cardmembers and merchants the chance to use Twitter advertising to better engage with the people they want to reach.

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