Today Nielsen announced an agreement with Twitter to create the “Nielsen Twitter TV Rating,” an industry-standard metric that is based entirely on Twitter data.
As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming. This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating.
If we want there to be more women who pursue careers in engineering and computer science and feel welcome in these fields, we have to work on ways to increase the number of women studying engineering — it’s that simple. This is one reason we have an active Women in Engineering group (@womeng) at Twitter, made up of women and men, both engineers and non-engineers, who are passionate about encouraging young women to opt for and stay in computer science.