This week, our Washington Twitter team convened a #TwitterDC event for advertisers, associations, issue advocacy groups, nonprofits and agencies to share lessons learned from the U.S. presidential election.
The political conversation on Twitter is in full swing with nearly two million Tweets sent about the presidential candidates every week. That’s a significant increase in political Tweets since the last presidential election. In fact, the total number of Tweets sent on Election Day 2008 represent only about six minutes worth of Tweets today.
Over the last six years, we’ve seen Twitter become a powerful political tool around the globe. Even in a democratic country like the U.S., Twitter offers citizens and candidates alike a unique platform to make their voices heard in new, transformative ways. Today’s politicians, advocates and media professionals are using the platform as a direct line to voters and a real-time way to take their pulse on key issues.