Mountain Dew (@mtn_dew) recently gave its fans a blast from their tweeting past. For its Mtn Dew Baja Blast launch, the brand and its agency VaynerMedia (@VaynerMedia) built a Twitter campaign around thousands of consumer Tweets – some from as far back as three years.
Raw, provocative, visual: These are a few of the words that spring to mind about the American Apparel brand. But the Los Angeles-based company is much more than just its edgy aesthetic. We asked the company’s Director of Marketing Ryan Holiday to share some of the digital business savvy behind their famously risque ads.
ADP, Inc. (@ADP) provides cloud-based business process solutions to about 620,000 organizations in more than 125 countries. As the company’s Director of Social Media, Chelsea Marti helped ADP become a first mover on Twitter in the HR industry. We asked her to share lessons learned about using Twitter to drive B2B thought leadership and leads.