#Christmas conversation is huge on Twitter, and 93% of Twitter users in Australia celebrate Christmas. Of course, shopping is a growing part of the long buildup to Christmas as consumers hunt for bargains and get their gift shopping underway.
A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.
To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.