Posts from all blogs: research

How to make your DR Tweet copy more effective

Our recent study of over 3,000 Promoted Tweets revealed insights into crafting effective direct response Tweet copy that drives more response.

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New research: 8 ways early tech adopters use Twitter

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

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New research: TV viewers who engage on Twitter have higher rates of ad recall

Research shows that TV viewers who engage on Twitter are more likely to remember and respond favorably to commercials, especially if they expressed emotions while Tweeting.

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Film talent active on Twitter boosts overall conversation for movies

We examined research that shows a correlation between Twitter activity by film talent and more conversation about a film on Twitter.

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New research: ten ways to win wireless customers on Twitter

Learn how to influence wireless shoppers as they navigate the path to purchase on Twitter.

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New research: consumers willing to spend more after a positive customer service interaction on Twitter

Fast responses can generate up to almost $20 in incremental revenue for airlines.

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How Twitter drives sales: seven facts about holiday tech shoppers on Twitter

Here’s how tech shoppers will use Twitter this season to research, discuss, and fulfill holiday wish lists.

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New research: how Twitter users consume mobile dining apps

New findings from DB5 reveals that Twitter users download more dining apps — and spend more money with them — than non-users.

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Mobile Programmatic Trends Report: The uncharted inventory opportunity

In the Mobile Programmatic Trends Report, we take an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.

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Evaluating language identification performance

We language-annotated nearly 200k Tweets from 2014 in 68 languages, being careful to select them in a way that allows you to measure recall and precision well in order to evaluate and improve our language identification performance. You can download all the annotated Tweets.

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