Posts from all blogs: research

The 2015 general election is mobile and happening on Twitter

The 2015 will be the UK’s most mobile election to date. That means there’s an opportunity to connect with voters via their smartphones and many of those voters turn to Twitter for breaking news and information on their phones — even more so.Read more…

Study: Twitter users love mobile apps

New research reveals that Twitter users have more apps, pay more for apps and use apps more often. Read more…

Twitterでの動画視聴が広告に与える影響とは

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Twitterでの動画広告配信は、興味・関心を特定してターゲティングできるため、ユーザーの心を動かす瞬間「モーメント」をリアルタイムで捉えることができ、高いエンゲージメントを期待することができます。Read more…

Promotion d’application mobile : les clefs d’une stratégie gagnante

L’accélération de l’adoption des smartphones a transformé les usages et donc crée un triple challenge pour les directions marketing. Comment promouvoir ses applications mobiles sur Twitter ? Voici les bonnes pratiques en termes de ciblage, contenu et testRead more…

New shopper behavior research: Twitter’s role in the retail path to purchase

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We analyzed Twitter chatter to help retailers understand how users navigate the purchase process, and what drives them to buy. Read more…

Content on Twitter prompts some to change their vote ahead of the election

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New research shows how people are using Twitter ahead of the upcoming general election and what it is about the platform that they most value.Read more…

Political discovery on Twitter

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A new study of 3,000 Twitter users in the UK shows how people are using the platform to discover more about the things that matter to them ahead of the upcoming general electionRead more…

Welcome to @Design

Introducing our new Design Blog, which looks inside Design & Research at Twitter.Read more…

#MarchMadness 2015: The best ways for brands to Tweet the tournament

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Data, tips and tools to help brands Tweet effectively throughout the NCAA men’s basketball tournament. Read more…

Nielsen: Twitter x TV activity levels indicate total audience engagement

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Nielsen findings demonstrate a correlation between live Twitter x TV activity and engagement among total audiences, online and offline. Read more…

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