Posts from all blogs: research

Research: what Tweet content reveals about social TV loyalty

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New research from Nielsen explores the patterns of TV Tweet authorship, and a Canvs study investigates how these behaviors relate to emotions expressed within Tweets.

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Research: Four ways brands can build customer service relationships on Twitter

New research insights for marketers to improve how satisfied customers are with their responses on Twitter.

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New research: Four strategies for connecting with back-to-school tech shoppers on Twitter

Our latest Twitter survey reveals what types of consumer tech items young people will be shopping for, and which content can most influence their purchase decisions.

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Study: How FOX’s “Empire” harnessed TV earned audiences on Twitter

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Research findings: targeting those who are pre-exposed to TV-related Tweets drives new efficiencies on Twitter.

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New autos research: Real shoppers show real intent in real time

New insights on how car shoppers and owners use Twitter to engage with auto brands and make purchase decisions.

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Q1 Marketplace Report: Moments matter to mobile advertisers

The MoPub Marketplace found mobile advertisers spending big on programmatic during key events like the Super Bowl.

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New research: Twitter users love to watch, discover and engage with video

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Our latest research shows video on Twitter fuels discovery and engagement.

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Your TV x Twitter guide to the Upfronts

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A summary of research on leveraging the power of Twitter for TV.

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The science behind the perfect Twitter hashtag

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Best practices for creating great reality TV hashtags.

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New research: Four ways to build summer movie buzz on Twitter

Our newest study, commissioned from Nielsen, shows that Twitter plays a key role in summer movie discovery.

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