Posts from all blogs: research

Australian women and millennials on Twitter most undecided on Federal election vote

Women and millennials on Twitter say their votes are still up for grabs in next week’s Australian Federal election

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New research: How brands can connect authentically with fans on Twitter during #Rio2016

The 2016 Summer Olympics are the first Summer Games since 1996 to be live in the same time zone as the United States. This offers US brands a unique experience to connect with customers.

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New movie marketing research reveals Twitter Ads deliver increased ticket sales

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To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

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Introducing Twitter Insiders

Twitter enables agencies to tap into real audiences for live research in the US.

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Connecting with Game Enthusiasts for #E32016 and Beyond

Learn what an active, highly engaged user group gaming enthusiasts are on Twitter and how you can use Twitter to connect with and convert this valuable audience segment prior to #E32016.

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The Australian voter on Twitter

A closer look at how Aussies are using Twitter to help shape their vote in the 2016 Federal Election.

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New research: The value of influencers on Twitter

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Research shows the measurable effect influencers have on branding campaigns and reveals just how much influencer Tweets are driving consumers’ purchasing decisions. Accounts to follow: @JoinNiche

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Asked and answered: three important questions for marketing in a connected world

Industry experts share their perspectives at our recent #TwitterForTech event

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How to make your DR Tweet copy more effective

Our recent study of over 3,000 Promoted Tweets revealed insights into crafting effective direct response Tweet copy that drives more response.

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New research: 8 ways early tech adopters use Twitter

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

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