Posts from all blogs: research

New research: ten ways to win wireless customers on Twitter

Learn how to influence wireless shoppers as they navigate the path to purchase on Twitter.

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New research: consumers willing to spend more after a positive customer service interaction on Twitter

Fast responses can generate up to almost $20 in incremental revenue for airlines.

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How Twitter drives sales: seven facts about holiday tech shoppers on Twitter

Here’s how tech shoppers will use Twitter this season to research, discuss, and fulfill holiday wish lists.

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New research: how Twitter users consume mobile dining apps

New findings from DB5 reveals that Twitter users download more dining apps — and spend more money with them — than non-users.

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Mobile Programmatic Trends Report: The uncharted inventory opportunity

In the Mobile Programmatic Trends Report, we take an in-depth look at trends in monetization and ad performance across the mobile programmatic ecosystem.

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Evaluating language identification performance

We language-annotated nearly 200k Tweets from 2014 in 68 languages, being careful to select them in a way that allows you to measure recall and precision well in order to evaluate and improve our language identification performance. You can download all the annotated Tweets.

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New holiday research: Five ways for retailers to engage shoppers on Twitter

New Twitter conversation data from @Converseon reveals how retailers on Twitter can make cash registers jingle throughout the holiday season.

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Holiday shoppers and Twitter: data-driven tips to boost your sales

We partnered with Millward Brown to survey Twitter users about their seasonal shopping behaviors. Learn what they’re looking for from businesses on Twitter, and how you can plan for your biggest holiday season yet.

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5 Tweet copy best practices for mobile app promotion

New research available: best practices for mobile app promotion Tweet copy.

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Best practices from the TVxTwitter Playbook

Twitter tactics for building and cultivating a loyal social following year round, based on industry research.

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