Posts from all blogs: research

#ChristmasIsAllAround: new stats about shopping in the run-up to Christmas

#Christmas conversation is huge on Twitter, and 93% of Twitter users in Australia celebrate Christmas. Of course, shopping is a growing part of the long buildup to Christmas as consumers hunt for bargains and get their gift shopping underway.

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Study: Twitter customer care increases willingness to pay across industries

A new study shows customers willing to pay up to 20% more across industries after positive customer service interactions on Twitter. We reveal the research and share tips for maximizing your customer service interactions on Twitter.

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A Look at the Research Behind Twitter Engage

A deep dive into the user research we conducted with video creators and their fans as we set out to build Twitter Engage.

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[Whitepaper]: How valuable are your followers?

We partnered with the research firm Research Now to gather insights on how people discover businesses on Twitter and the valuable actions they take.

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Australian women and millennials on Twitter most undecided on Federal election vote

Women and millennials on Twitter say their votes are still up for grabs in next week’s Australian Federal election

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New research: How brands can connect authentically with fans on Twitter during #Rio2016

The 2016 Summer Olympics are the first Summer Games since 1996 to be live in the same time zone as the United States. This offers US brands a unique experience to connect with customers.

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New movie marketing research reveals Twitter Ads deliver increased ticket sales

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To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

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Introducing Twitter Insiders

Twitter enables agencies to tap into real audiences for live research in the US.

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Connecting with Game Enthusiasts for #E32016 and Beyond

Learn what an active, highly engaged user group gaming enthusiasts are on Twitter and how you can use Twitter to connect with and convert this valuable audience segment prior to #E32016.

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The Australian voter on Twitter

A closer look at how Aussies are using Twitter to help shape their vote in the 2016 Federal Election.

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