The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Posts from Media: research

Film talent active on Twitter boosts overall conversation for movies

We examined research that shows a correlation between Twitter activity by film talent and more conversation about a film on Twitter.

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Best practices from the TVxTwitter Playbook

Twitter tactics for building and cultivating a loyal social following year round, based on industry research.

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Research: what Tweet content reveals about social TV loyalty

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New research from Nielsen explores the patterns of TV Tweet authorship, and a Canvs study investigates how these behaviors relate to emotions expressed within Tweets.

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Study: How FOX’s “Empire” harnessed TV earned audiences on Twitter

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Research findings: targeting those who are pre-exposed to TV-related Tweets drives new efficiencies on Twitter.

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Your TV x Twitter guide to the Upfronts

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A summary of research on leveraging the power of Twitter for TV.

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The science behind the perfect Twitter hashtag

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Best practices for creating great reality TV hashtags.

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Nielsen: Twitter x TV activity levels indicate total audience engagement

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Nielsen findings demonstrate a correlation between live Twitter x TV activity and engagement among total audiences, online and offline.

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Year on Twitter: Social TV

2014’s top moments in social TV according to the Nielsen Twitter TV Ratings (NTTR).

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Study: TV’s tastemakers are on Twitter

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Ipsos research reveals that Twitter users are savvy media consumers and are influencing what people watch, how people watch and where people watch TV.

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New Nielsen Research: Twitter drives +7 audiences

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Today, Nielsen unveiled research showing that a 10% increase in the Twitter impressions for the live airing of a show plus

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