We partnered with Millward Brown to survey Twitter users about their seasonal shopping behaviors. Learn what they’re looking for from businesses on Twitter, and how you can plan for your biggest holiday season yet.
Every week, we talk to hundreds of small and medium-sized businesses (SMBs) that utilize Twitter. Many of these businesses have similar questions: Are my customers on Twitter? What’s the value of a follower? How can Twitter Ads help me achieve my marketing goals?
Last month, we released an interactive desktop example to illustrate the impact that a single follower can have on your business. Now, a recent study further supports that illustration and offers new insights about the value of Twitter followers for small and medium-sized businesses (SMBs).