The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: sports

The brands that won this year’s #SuperBowl

The most discussed brands of the Big Game on Twitter.

Read more...

Introducing New Ways to Monetize Live Content on Twitter

Incredible moments are shared, discovered and discussed live on Twitter and Periscope every day, and live video is enriching how we experience and participate in those events as they happen. Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.

Read more...

Applying event targeting to #Rio2016 and each Olympic sport

As the Olympics approach, event targeting can help you quickly tap into conversations around Rio 2016 (or any other non-Olympics sports).

Read more...

Influencer Q&A: How the Tampa Bay Buccaneers score with the Buy button

Tags

Kevin Corbett, director of digital and creative services for the Buccaneers, talks about how they use Twitter to sell merchandise and rally support.

Read more...

#MarchMadness 2015: The best ways for brands to Tweet the tournament

Data, tips and tools to help brands Tweet effectively throughout the NCAA men’s basketball tournament.

Read more...

@JaguarUSA wins #AdScrimmage 2014; more top Super Bowl hashtags

Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.

Read more...

Twitter and ESPN team up to help marketers reach sports fans on-air and online

Tags

With Internet Week wrapping up in New York City today and the TV upfronts in full swing, what better time to share that Twitter and ESPN are teaming up. Earlier this week, we announced a strategic partnership with ESPN that offers fans and advertisers a unique, interactive way to integrate broadcast TV with online social conversations around major sports events. This relationship marks the first time Twitter has partnered with a network to create custom sponsorship packages.

Read more...