The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

Posts from Media: sports

The 49ers create buzz with #FortyViners

A creative commitment to our six-second video platform means big engagement for the NFL team.

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Custom jerseys score big for @USSoccer

One simple, yet powerful campaign allowed @USSoccer to engage its fans in a new and innovative way.

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World leaders become #WorldCup fans

The World Cup has brought a new style of global diplomacy to Twitter, as world leaders make friendly wagers and show their support.

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Live-tweeters boost in-game @Suns conversation on Twitter

With the help of celebrity live-tweeters, the @Suns engaged with fans and boosted overall Twitter conversation.

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NFL goes all in with Twitter for draft

NFL integrates Twitter with voting cards, Twitter Amplify and Vine videos.

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The 140th running of the Kentucky Derby a perfect fit for Twitter

@NBCSN and @KentuckyDerby bring fans closer to the action and deliver behind-the-scenes access.

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The @Warriors and @CSNAuthentic boost conversation on Twitter

We tested the reaction to broadcasters announcing a hashtag on-air during a basketball game.

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Tony Hawk holds worldwide scavenger hunt on Twitter

@tonyhawk tweets clues where boxes are hidden around the world, the finders tweet back.

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Twitter holds court in March Madness Live’s Social Arena

Twitter features on the web and mobile app include top key words and team comparison of mentions.

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Sports Illustrated puts fans on magazine cover, tags their Twitter @usernames online

Fans on SI cover can tweet #SICoverStar to get their username tagged online.

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