The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: success stories

A guide to event targeting on Twitter

Six best practices for using event targeting to connect with live audiences during major events.

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Seven best practices for brands using Twitter Polls

Discover best practices from brands that are successfully using Twitter Polls to engage their audiences.

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How Kohl’s used Twitter trivia to stand out on Black Friday

A behind-the-scenes look at Kohl’s successful Black Friday trivia campaign.

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Influencer Q&A with Heineken: how #SparkMyParty delighted holiday partygoers

How Heineken used a holiday contest on Twitter to generate more than a million impressions and a 10.2% engagement rate.

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How MixChannel uses Fabric and Twitter Ads to drive billions of monthly video plays

A mobile app uses a combination of Twitter products to help become the most popular short video community in Japan.

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Influencer Q&A with Adventure.com: a startup builds a community on Twitter

A glimpse of how a five-month-old startup uses Twitter to generate awareness, engage users and boost its customer base.

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Influencer Q&A with American Express: connecting with moms in #EveryDayMoments

Susan Hammes, VP of Content and Social Media Marketing at American Express, shares how the brand uses Twitter to market the Amex EveryDay Credit Card.

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#FriendsAreWaiting: Budweiser uses Promoted Video to share responsible drinking message with millennials

Budweiser’s campaign against drunk driving generates millions of views.

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How adidas owned the moment at the FIFA World Cup 2014

A behind-the-scenes look at how adidas built buzz with its “#allin or nothing” campaign.

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Twitter #CreativeFavorites: @GeneralElectric and @VaynerMedia use Vine to inspire the next generation of scientists

@GeneralElectric inspires a new generation of scientists by hosting the world’s first #6SecondScience Fair with @VaynerMedia.

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