The Twitter Advertising Blog

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Posts from Advertising: TV

New movie marketing research reveals Twitter Ads deliver increased ticket sales

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To better understand the effectiveness of Twitter advertising for movies, we recently worked with Neustar MarketShare, a company that specializes in advanced marketing analytics (@MarketShareCo) to conduct a Marketing Mix Modeling (MMM) study for domestic (US & Canada) film releases.

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New research: The value of influencers on Twitter

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Research shows the measurable effect influencers have on branding campaigns and reveals just how much influencer Tweets are driving consumers’ purchasing decisions. Accounts to follow: @JoinNiche

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New research: TV viewers who engage on Twitter have higher rates of ad recall

Research shows that TV viewers who engage on Twitter are more likely to remember and respond favorably to commercials, especially if they expressed emotions while Tweeting.

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#Influencer voices: How @LincolnMotorCo accelerates customer engagement with TVxTwitter

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Amanda Juip, a social media manager at Lincoln Motor Company, explains how the brand reaches its audience by aligning its Twitter campaigns with popular TV programs.

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Q&A with Verizon: How a top telecom brand used Periscope and Twitter Amplify during the MTV VMAs

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Verizon’s head of social media talks about how Twitter’s live video tools engaged their target audience.

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Influencer Q&A: How @tvland uses autoplay video on Twitter to drive tune-in

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Kristin Mirek, vice president of multi-platform development and marketing at @tvland, shares how the cable network uses Twitter advertising to build audiences for new shows.

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McDonald’s wins inaugural #TopSpot competition on Twitter during Super Bowl XLIX

From the coin toss to the post-game wrap up, #SB49 saw advertisers bring their creative firepower to Twitter as they looked to drive conversations during yesterday’s thrilling game between the @Patriots and the @Seahawks.

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TV conversation targeting expands around the world

In November, we launched TV conversation targeting in the US and UK, with the promise of a global rollout. Today, we’re announcing a significant expansion of this effort.

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Now available: Hispanic TV conversation targeting

In light of the adoption we have seen with TV conversation targeting for English- language television shows in the U.S., we’re expanding this feature for Spanish- language television in the U.S.

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@JaguarUSA wins #AdScrimmage 2014; more top Super Bowl hashtags

Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair.

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