The Twitter Advertising Blog

Your official source for Twitter Ads product updates, tips, events and success stories.

Posts from Advertising: video

Introducing Custom Hearts: a New Way to Amplify Your Campaign through Live Video

Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.

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Expanding Pre-Roll Ads to Periscope Video

As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.

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Introducing New Ways to Monetize Live Content on Twitter

Incredible moments are shared, discovered and discussed live on Twitter and Periscope every day, and live video is enriching how we experience and participate in those events as they happen. Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.

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6 plays to build your brand: video and social solutions for marketers

Download the Twitter Ads Video and Brand Playbook for detailed insights and best practices on building your brand on Twitter.

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Tips for engaging live: how automakers used Periscope at #NYIAS

How two major auto brands used Periscope to connect with fans and debut their newest models at the 2016 New York International Auto Show.

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How Neiman Marcus used live video to give customers a front row seat at New York Fashion Week

Neiman Marcus used Periscope, Promoted videos, and Twitter Polls to bring unprecedented coverage of NYFW to its customers on Twitter.

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#Influencer voices: How the National Association of Manufacturers captures attention on Twitter during major political events

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The advocacy group uses Twitter to influence the public and members of Congress during key political moments.

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Six takeaways from Twitter #VideoNOW

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Twitter executives and marketers from the @NFL and @beatsbydre share the latest on Twitter Amplify, Niche, Periscope, Moments, and more.

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#Influencer voices: Tips for success with in-market shoppers from @LandRoverUSA

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How @LandRoverUSA turns to Twitter to connect in real time with fans, extend the reach of earned media, and appeal to in-market shoppers

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Bring your app to life with the Video App Card

Today the Video App Card launches globally to all mobile app promotion advertisers on Twitter.

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