Starting today, we are offering brands an immersive and personalized way to integrate their campaigns into video via Custom Hearts on live and on-demand Periscope video. As video continues to play a prominent role in brands’ campaigns and content strategy, activating Custom Hearts is a new way for brands to visually and natively amplify their campaigns within live video.
As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
Incredible moments are shared, discovered and discussed live on Twitter and Periscope every day, and live video is enriching how we experience and participate in those events as they happen. Today, we are introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope.