Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. This internal agency gives Target the ability to move quickly and innovate from within the company across nearly every channel, including signage, packaging, print and digital.
Twitter fulfills many roles for marketers, and one of the first that brands start with is customer service. We have seen brands open a direct conversation with customers on a scale that previously wasn’t possible.
In some cases, this can represent something of a logistical challenge, as brands look to find ways to quickly and succinctly deal with issues such as frequently-asked questions.
We are thrilled to announce the launch of Twitter #CreativeFavorites, a new program to honor great creative work done by advertising agencies on Twitter.
We’ll regularly feature innovative campaigns and the creative agency teams behind them here on the Twitter Advertising blog. We encourage you to help us identify the best candidates and submit Twitter campaigns that deserve to be honored.