Celebrating #SB48 on Twitter

During Sunday’s telecast of #SB48 (6:20-10:10 pm EST) between the @NFL’s top defense (@Seahawks) and top offense (@Broncos), the roar of the crowd was loud: more than 24.9 million Tweets about the game and halftime show were sent.

Even with a blowout on the field and without a blackout at halftime, this year’s conversation edged out the 24.1 million Tweets sent during last year’s #SB47 nailbiter.

Between the big plays and the halftime show, fans had plenty to discuss on Twitter. And the #12thman is certainly feeling better than those #UnitedInOrange after Seattle’s 43-8 victory. Here are the moments that generated the biggest peaks of Twitter conversation (measured in Tweets per minute, or TPM) during the game:

  • @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 TPM
  • Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST): 271,775 TPM
  • Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM
  • End of halftime show featuring @BrunoMars and @ChiliPeppers (8:23pm EST): 229,533 TPM
  • Give it Away by @ChiliPeppers featuring @BrunoMars (8:18pm EST): 215,540 TPM

The roar of the crowd on Twitter was louder during #SB48 than #SB47 during big moments, with the TPM peaks coming in notably higher.

As these moments unfolded on live TV, fans around the world tweeted about the top players. Here are the most-mentioned:

For a detailed analysis of how the live television broadcast performed on Twitter, the Nielsen Twitter TV Rating will be available Monday at 1pm EST. This report includes data on the number of unique Twitter accounts that tweeted about the games (in the U.S.) and the live reach of the program (impressions).

The teams, the @NFL and @NFLonFOX live-tweeted during the game’s big moments:

Meanwhile, celebrities watching the game with the rest of us made us feel we were all hanging out together discussing the game:

The halftime show (8:09-8:22pm EST) featuring @BrunoMars and the @ChiliPeppers lit up Twitter as well, generating over 2.2 million Tweets. A few Tweets that flew about their energetic performances:

It wouldn’t be a @SuperBowl without the conversation-starting commercials. Of the national ads that aired during the game, approximately 58% featured a hashtag, up from 50% last year.

Brands showcased humor and creativity in real time on Twitter:

We’ll have more stats about the ads that ran during #SB48, including the results of our #AdScrimmage (check out the ads here), later this week on the Twitter Advertising Blog.