Company

#TwitterForGood Day — Fall 2020

By Karl Robillard
Friday, 20 November 2020

On October 16, 2020, we kicked off our second remote Twitter for Good Day. Even amid the ongoing COVID-19 pandemic, social unrest, and other challenges this year has brought, Tweeps across the globe were eager to give back and mirror the momentum and morale our nonprofit partners bring to their work everyday. 

Our #OneTeam had one mission; to bring our company and local communities together to be a force for good. We supported over 80 organizations working on the frontlines of causes ranging from homelessness to breast cancer awareness and all together, our employees volunteered 2,600 hours around the world! Check out a few highlights from this year’s #TwitterForGood Day activations.

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APAC

Twitter Singapore organized an APAC #AuctionForGood, inviting Tweeps from across the region to bid on fellow Tweeps’ auction items which ranged from baked goods to 1:1 training sessions. The #AuctionForGood proceeds were donated to eight charities in the region. 

Twitter India partnered with our Inclusion and Diversity partners to host an allyship workshop. After the workshop, we hosted a conversation with groups including the National Campaign on Dalit Human Rights and Blank Noise to deepen our understanding of issues marginalized communities in India face as well as how they use Twitter.

In addition, Tweeps in APAC amplified the #MagingMabuti (#BeKind) campaign in an online Tweetchat with Phillipines-based organizations Mental Health PH and Silakbo Philippines and supported the #AkuBarhakBahagia Twitter campaign with suicide prevention activist @bennysiauw89 and clinical psychologist @nagotejena to raise awareness on mental health issues that people may experience during the COVID-19 pandemic. We also wrote letters to seniors experiencing loneliness for Connected AU’s Letter Box Project and sewed Yut Nori kits (a traditional Korean board game) with Braille for visually impaired children.

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EMEA

In addition to a bake-off to raise breast cancer awareness and support local cancer NGOS, Tweeps across EMEA participated in various Twitter for Good Day activities, including a session with Age UK Westminster where we provided one-on-one assistance over video to help isolated older people with their digital devices to ensure that they’re able to stay connected with friends and family throughout this difficult time. Tweeps across the region also came together for a pay-to-participate regional quiz which raised money for Beat Eating Disorders in the UK, the Red Cross in Spain and Emmaus France.

The Twitter Dublin office ran a number of online fundraising events to support the Irish Cancer Society, which included a yoga class and gaming competition. The Public Policy team trained over 60 Irish Cancer Society advocates on best practices for using Twitter to spread awareness of their work. In addition, members of our Human Resources team partnered with Project 668, a Brussels-based nonprofit working to fight unemployment through professional development, to help people prepare for job interviews. Tweeps also joined a session hosted by Twitter Able and Be My Eyes to learn more about ways to make the world more accessible to the blind community.

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LATAM

Our Brazil team learned about the #PrisonLivesMatter campaign from activists @TatiNefertari and @_Queenrino, and donated basic cleaning and personal hygiene supplies to support their mission. We also participated in a Wikipedia edit-a-thon in partnership with Wiki Movimento Brasil to add more Wikipedia content on Black, Indigenous, and LGBT+ women in order to increase the representation of these groups on the platform.

Over in Mexico, we supported La Cana, a project that seeks to create job opportunities for women in prison through programs and workshops on personal development and work training. Tweeps also donated money, clothes, hygiene products, shoes and toys to the organization. 

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US

Washington, DC Tweeps teamed up with Food for Others to assemble meal kits for elementary school kids in northern Virginia. Over in Miami, we partnered with TransSOCIAL to amplify the organization’s mission to expand resources for the transgender and gender-nonconforming population in South Florida.

On the West Coast, we virtually created masks for young people experiencing homelessness with Larkin Street Youth Services. We also hosted a virtual career panel for high school students and recent alumni with the San Francisco 49ers Community Impact team.

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Though Twitter for Good Day happens only twice a year, the spirit and mission of giving back is central to our company and lives within us every day. 

A recap of our first remote Twitter for Good Day is available here.





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@KarlRobillard1

Karl Robillard

‎@KarlRobillard1‎

Philanthropy & Community Outreach, Twitter For Good

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