Events

Kicking off #SuperBowl week on Twitter

By TJ Adeshola
Tuesday, 29 January 2019

Super Bowl week is finally here!

The @NFL’s ultimate prize is up for grabs on Sunday when the New England Patriots (@Patriots) and Los Angeles Rams (@RamsNFL) meet for what should be a thrilling Super Bowl.

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No matter where you are or who you are rooting for, consider Twitter your home for all things #SB53!

Join the conversation
The best and fastest way to join the live Super Bowl conversation and connect directly with the teams and fellow fans is to Tweet with, and search for, #SuperBowl, #SBLIII and #SB53.

To help bring fans’ Tweets to life, Twitter and the @NFL have partnered on special Super Bowl emojis. Fans can Tweet with several hashtags to bring color to their Super Bowl Tweets: #SuperBowl, #SBLIII, #GoPats, #EverythingWeGot, #LARams, and #RamsHouse.

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Be sure to check out Twitter Moments all week long in case you miss some of the most important #SB53 Tweets. From now through the game, there will be followable Moments about the Super Bowl, full of all the great content and stories unfolding during and around the game.

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Follow the @Patriots
Patriots fans should follow @Patriots and Tweet with #GoPats and #EverythingWeGot. You can find New England players on Twitter — like Rob Gronkowski (@RobGronkowski) and Julian Edelman (@Edelman11) — on this Twitter list.

Follow the @RamsNFL
@RamsNFL is your source for all things Los Angeles and you can join the convo with #LARams and #RamsHouse. Follow Los Angeles players — such as Jared Goff (@JaredGoff16) and Aaron Donald (@AaronDonald97) — on this Twitter list.

Twitter #BlueRoom Lounge at Radio Row
Twitter Sports will have a custom Radio Row set up at the Georgia World Congress Center in the heart of the Super Bowl Media Center.

Current NFL players, NFL Legends and celebrities will be stopping by as Twitter shoot short form videos, create custom content and fun GIFs to use on the platform during Super Bowl week. Twitter will also highlight the latest data trends, showcasing how NFL conversation unfolds on the platform.

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Keep an eye on @TwitterSports, @NFL, @thecheckdown and the Twitter handles of @Patriots and @RamsNFL stars throughout the week for all-new content.

Super Bowl Live Streaming
Twitter will live stream a variety of engaging content all the way up to Super Bowl Sunday.  

The Checkdown Live on @NFL on Twitter
The Checkdown
, NFL Digital Media’s football culture brand, will be live on the ground in Atlanta during Super Bowl week with hosts Megan Gailey (@megangailey) and James Jones (@89JonesNTAF) bringing viewers the latest topics and trends swirling on social media. The Checkdown will stream live from the Super Bowl Media Center in Atlanta on Friday, February 1 from 4:00 – 5:00 PM ET and can be accessed via @NFL.

#SuperBowlMusicFest
The first-ever Bud Light Super Bowl Music Fest will be live streamed on Twitter during the week leading up to the big game. Taking place at the State Farm Arena in ​Atlanta days ahead of the ​Super Bowl, the lineup features the likes of Migos (@Migos), Ludacris (@Ludacris) and Post Malone (@PostMalone), among others.

Twitter will live stream performances by Migos and Ludacris on Thursday, January 31 at 9:00 PM ET. On Friday, February 1, Twitter will live stream the Post Malone concert at 9:30 PM ET. 

Fans can access the #SuperBowlMusicFest via @SBMUSICFEST.

Super Saturday Night presented by DirecTV
Twitter will live stream DIRECTV Super Saturday Night featuring the Foo Fighters (@foofighters) on Saturday, February 2 at 11:00 PM ET. Fans can access the exclusive live stream via @DirecTV on Twitter.

Halftime
The @Pepsi Super Bowl Halftime Show is always one of the most-Tweeted moments of the big game. This year’s #PepsiHalftime performance will be headlined by Maroon 5 (@maroon5), Travis Scott (@trvisXX) and Big Boi (@BigBoi).

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Some additional artist accounts to follow ahead of the big game are Gladys Knight (@MsGladysKnight), who will sing the national anthem, and Chloe x Halle (@chloexhalle), who will sing America the Beautiful, prior to kickoff.

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Super Bowl Twitter Data
After the Patriots and Rams officially clinched their berths in Super Bowl 53, fans have been Tweeting about the two teams in anticipation for the big game.

Before kickoff on Sunday, Twitter pulled data to see how the @Patriots and @RamsNFL stacked up on Twitter this season heading into their Super Bowl showdown.

Patriots QB Tom Brady was the most Tweeted about player on Twitter during the 2018 season and playoffs with nearly 3 million mentions. Here are the Patriots that got fans most excited on Twitter this season:

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And these Rams players had the most mentions on Twitter in 2018:

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These were the top Tweeted moments of the season for the Patriots and Rams:

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#BrandBowl53
The big game isn’t just about football, it’s also about the creative ads in between the big plays and touchdowns. That ad conversation is driven by the people on Twitter, where commercials are the most Tweeted-about topic before, during, and after the big game (Crimson Hexagon Jan. 28, 2018-Feb. 11, 2018).

The brands that tap into these insights and start with the people on Twitter also win big on game day. That’s why we’re bringing back ‎#BrandBowl, Twitter’s official competition celebrating the brands who get people Tweeting on game day and drive conversation beyond the field and into culture. Learn more about #BrandBowl53 and how to enter the competition here, and stay tuned for the winners announcement after the game!  

Fans can also Retweet a Tweet from @TwitterMKTG to get Twitter audience insights before the most important events of the year.

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And they can Like the below Tweet to get alerts at the end of each quarter throughout the game with all the ads sports fans are talking about.

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Enjoy the big game. And stay close to @TwitterSports and @Twitter data for all of the latest conversation surrounding the #SuperBowl!

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